Why Buy a Cookbook?

With the incredible popularity of celebrity chefs, it shouldn’t be any surprise that cookbook sales topped $500 million in 2007 and a big part of the 4% increase in cookbook sales as compared to 2006 was the popularity of the celebrity chef

This is quite a surprise since many of the celebrity chefs’ recipes are on the Internet. A quick trip to the Food Network site and a search for Lagasse yields over 5,000 results. After all, you don’t think that they pay Emeril that much money and not get rights to his recipes to boost web traffic, do you?

I love Emeril and I love Wolfgang but they have enough money. Find their recipes on the web before you spend $35 - $50 on the next well marketed cookbook.